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Visualizations and three-dimensional animations of a product play an important and obvious role in marketing and they also significantly enhance the design process. They allow analyzing various aspects connected with building and operating processes before any physical structure is built. Motion simulations provide the way to asses your designs, but also help your potential customers to understand the performance of your product.
3D animated objects are frequently used in advertising films or as components on websites. Besides that visualizations and animations are more often utilized for training purposes. Models can be used to show escape route, explain some operational aspects and pinpoint areas of attention. For specific jobs, the whole training process can be easily scheduled and later on conducted step by step in virtual reality.
Enhanced effect of marketing efforts
Improved communication with the stakeholders
Enhanced brand building.
Strong recognition of brand and company product attaches employees to the company and makes them to identify with it.
Today’s modelling platforms provide the possibility to use different modelling techniques. They also allow building more detailed and realistic models in relatively short time. The basic models, commonly used until now are replaced by interactive ones, sometimes hardly distinguishable from reality. This not only attracts attention but can also serve to present a relatively large amount of information in an easily accessible form.
The following software is extensively used to produce visualizations and animations: Siemens NX, Rhinoceros 3D, 3D Studio Max